Blue Mercedes-Benz, Freightliner and Fuso trucks on a test track

Our Purpose

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Our Purpose

Our customers move the world.

Their trucks deliver the food on our shelves, the fuel in our tanks and the shirts on our backs, while their buses enable the mobility of many in the community.

They ensure that our society can function and create many jobs at the same time.

Research suggests the need for mobility and transport service will continue to grow.

Daimler Truck Australia Pacific is driven to provide our customers with the best possible support for their critical work.  We develop the right vehicles and services for them: safe, efficient, reliable and connected.  

We are always there for our customers - for all who keep the world moving.

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Vision and Mission

Our Mission
Daimler Truck Australia Pacific is determined to continue providing the best truck and bus solutions for our customers.  Our commitment to continuous innovation ensures we can help our partners grow their business with commercial vehicles that set new standards of efficiency, safety and comfort.

Our Vision
Daimler Truck has a clear, future-focused vision. Our global vision is to lead sustainable transportation. Locally here in Australia Pacific, we want to be the undisputed leader of truck and bus solutions.

Our Strategy

Daimler Truck is the world's leading truck company.  We are driven to become number #1 here in the Australia Pacific region.  

In order to become the market leader we need to lead the market – not only through our products and services, but our people too.  To lead the market, we need to live a strategy that engages everyone around a common framework, guiding our actions.

We know how important the strength of our internal capabilities are, and we know that leveraging our powerful teams across Australia and New Zealand will enable us to co-create and successfully lead the industry.

We continue to excel in innovation, efficiency, fuel economy, safety, performance and connectivity.  We will invest heavily and develop our strategic initiatives, collaborating with our dealer network and customers to support their own goals and objectives. 

At Daimler Truck, we are for all who keep the world moving

A Fuso, Freightliner and Mercedes-Benz truck under stage lighting

DAIMLER TRUCK WILL LEAD THE MARKET

As the BEST PARTNER FOR TODAY AND TOMORROW By having THE MOST CUSTOMER CENTRIC CULTURE And EMPOWERING OUR PEOPLE WHO GET IT DONE